A brief review of the evolution of e-business nowadays

There are so many brand new phenomena in the industry sphere nowadays as a consequence of the introduction of the online world: anyone interested in commerce needs to learn about the ones mentioned below.

Perhaps the latest development of e-commerce, observed simply in the last couple of years, has been the rise of the figure of the influencer. Closely linked with social media marketing, commerce is slowly relying much more on individuals seeking and showcasing products to their audience, producing a somewhat more personal connection that a billboard or a normal commercial might not have. With different systems of referrals or rewards, the future of ecommerce may be going hand in hand with that of this specific figure, and systems that facilitate this form of advertising and online behaviour are benefitting from this phenomenon as well, as seen by the interest of the CEO of the bank that funds Hootsuite.

The first step towards innovation and transformation in the world of businesses and retail has definitely been the establishment of online platforms: presently incredibly prominent, some web giants in this field have actually been around for a while, but are by no means losing their success, as displayed by the interest of the head of the activist fund that recently took a stake in eBay. In the history and evolution of e-commerce, this platform has probably been among the most indispensable footballers, letting users to both buy and sell on it, and with innovative functions such as online auctions, that could be entered from all around the world. Particularly these days, as people grow to be more knowledgeable about how this consumerist society develops a lot of waste for products we do not use anymore, being able to sell used products is an extremely excellent contribution from this type of e-commerce when it comes to sustainability.

The world of commerce is, for evident reasons, closely linked to that of marketing and advertising, and the introduction of brand-new platforms has actually indicated the need for entirely brand-new marketing tactics. As consumers, we actually have actually witnessed an important amount of brand-new e-commerce business models and strategies, and the main brand new players in this certain sector seem to be social networking platforms. As digital marketing becomes a basic part of advertising, figures like the founder of one of the largest funders of Instagram are aware of the evolving times, and the platforms themselves actually have introduced new features that are specifically intended to make online shopping more straightforward, straight from the social network. With the advent of other web services becoming progressively more preferred than the classic ones, such as streaming movies instead of watching them on television, a social media post could replace tv commercials as the advertising framework of the future.

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